Rejuvenation | Project Handbook
An 82-page editorial catalog for digital and print use, complete with content strategy.
Copywriting
Content development
Editorial photo production
Copy editing
Client: Rejuvenation
The ask: Create a resource for customers to get inspired and learn about products, establish brand authority in lighting and hardware, and bring potential customers further down the purchase funnel.
The result: A comprehensive editorial catalog that educates the customer, develops brand loyalty, and provides a more inspiring shopping experience. We created versatile and educational content that was easy to disperse across e-commerce and social platforms.